ADIDAS PREDATOR ELITE 24 FT MANIA JAPAN BLUE “MADE IN GERMANY”

To celebrate 75 years of German craftmanship, Adidas kicked off its 2024 ‘Made in Germany’ range with a limited edition rerelease of the Predator Mania ‘Japan Blue’. Which then followed with the release of the Limited Collection Predator Mania ‘Pearl’,  dressed in a new ‘Off White/Cloud White/Cloud White’ colourway. As a final nod to adidas craftsmanship, the classic foldover tongue features a ‘Made in Germany’ sign-off. Crafted in Adidas’ historic Scheinfeld factory, located a short distance from the brand’s Bavarian HQ in Herzogenaurach, Germany. Having originally been opened by Adi Dassler in 1959, Scheinfeld has been responsible for putting genre-defining performance footwear on some of the game’s greatest ever athletes, as well as millions of fans around the world. The production team at Scheinfeld have been at the heart of its operations for 75 years, which is why adidas is putting members of the current team at the centre of its marketing campaign for the Made in Germany range. In a series of pictures and videos, adidas shines a light on these individuals’ meticulous work and their unending passion to produce some of the greatest football boots in history.